Jennie is Pretty in Pastels for Maison Kitsuné Ad

Spring 2024 welcomes Jennie of Blackpink as the new face of Maison Kitsuné’s Baby Fox collection. In a laid-back ad campaign, the synergy of the K-pop star’s charm with the brand’s casual aesthetic takes the spotlight.

Jennie for Maison Kitsuné Baby Fox 2024 Ad

Jongha Park’s lens captures Jennie in a palette of soothing pastels. Whether she’s clad in a delicate pink cardigan that hints at the soft rebirth of spring, a relaxed yellow button-up shirt, or a blue 3/4 zip-up jacket that transitions smoothly between seasons, Jennie shines for every shot.

Each ensemble is accentuated by the Baby Fox logo, symbolizing the playful yet refined essence of Maison Kitsuné. Her versatility in fashion goes beyond this campaign. Jennie’s recent ventures include being the face of Chanel’s latest watch collection and showcasing the Calvin Klein spring line.

Here, she embraces a spectrum of styles that resonate with the chic, relaxed vibes of the French-Japanese brand. The spring line is now available in stores and online for admirers of the label.