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In the fresh glow of the season, What Goes Around Comes Around ushers in its spring 2024 campaign, capturing the rebirth of spring through sustainable style and timeless luxury. The images are interwoven with the storied signatures of iconic designer labels such as Roberto Cavalli, Louis Vuitton, Fendi, Versace, and Gucci.
What Goes Around Comes Around Spring 2024 Campaign
In a stunning showcase, the Dior green lambskin Lady Dior micro bag emerges as a delicate emblem of sustainable opulence, while Cavalli’s green evening print gown unfolds like the first bloom of spring. The new imagery follows up its winter wonderland edit.
Gerard Maione, the company’s co-founder, articulates the vision of the season, reflecting how spring infuses new vibrancy into the fashion world. The ad portrays this transformation with a vivid narrative through color and cloth.
A plaid skirt set by Versace exudes vintage glamour, while the earthy tones of a Fendi bag blend effortlessly with the organic backdrop. With each image, the campaign demonstrates how pre-loved luxury can be reimagined.
The campaign transcends traditional boundaries, as seen in the innovative use of natural elements and textures accompanying the models. Juxtaposing soft, fluid silhouettes present contrasts of serenity and boldness against a backdrop of stark branches and lush foliage.
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