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Jennie of Blackpink brings her unmistakable chicness to Calvin Klein’s latest denim campaign, casting a spell of retro chic with ’90s-inspired styles. Having previously led the spring ads with a focus on underwear, Jennie seamlessly transitions to the spotlight for a fresh series of studio images by Hong Janghyun.
Jennie for Calvin Klein Denim Spring 2024 Ad
This season’s assortment celebrates high-waisted jeans, denim shirts, dresses, and mini skirts, with Jennie channeling an air of effortless elegance. One of the standout styles includes loose-fit jeans, a nod to the nostalgic trends, complemented by the contemporary edge of trendy jeans like barrel-fit styles.
A visual treat, Jennie is also portrayed alongside a stack of vintage televisions, anchoring the retro aesthetic while symbolizing the timeless appeal of denim. Her presence amplifies the Calvin Klein collection’s fusion of past and present, ensuring the campaign’s appeal is as enduring as the fabric itself.
The appeal of Jennie’s fashion versatility doesn’t stop at Calvin Klein. Her recent work with Maison Kitsuné proves her growing influence in the fashion domain. An accompanying film shows the superstar in motion wearing casual styles.
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